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ABOUTCATALUNYA.com is a forum for the creation and development of varied projects intended to disseminate Catalan language and culture to a diverse audience both within and outside of the region of Catalunya, Spain. Projects currently under development include:

  • Creation of a book, Why Catalan?, a guide for newcomers to Catalunya in how to navigate the intricacies of living and communicating in this bilingual culture, as well as a vehicle for examining the complex issues which accompany this subject, written by an American who lived in Barcelona for eight years and became a fluent Catalan speaker. The book draws in part on his experiences during his time there in attempting to energetically embrace the language and culture of his adopted home.
  • Creation of an illustrated cookbook, The Catalan Table, by an award-winning New York art director and packager, and an award-winning food photographer, celebrating and promoting classic Catalan cuisine and the food producers of the region, produced initially in an English-language edition, with subsequent editions to follow in additional languages: Castilian (for Latin American markets), German, French, and Italian.
  • Development of a concert program for voice and piano featuring the works of renowned Catalan composers who have made a significant impact on the classical music of the twentieth century, as a means of acquainting audiences with the wealth of important classical song originating in the region, and presented in conjunction with a special symposium on Contemporary Trends in Catalan Music, to be held in New York.

Taken together, these projects offer several unique viewpoints from which to be exposed to and explore the cultural wealth of Catalunya.
 

Trying to Get America
to Eat Its Vegetables

The baby-carrot industry tried to reposition its product as junk food, starting a $25 million advertising campaign whose defining characteristics include heavy metal music, a phone app and a young man in a grocery cart dodging baby-carrot bullets fired by a woman in tight jeans.

On the East Side of Manhattan, crates of heirloom vegetables with names like Lady Godiva squash were auctioned for $1,000 each at Sotheby’s, where the wealthy are more accustomed to bidding on Warhols and Picassos than turnips and tomatoes.

Both efforts, high and low, are aimed at the same thing: getting America to eat its vegetables.
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Mac activists demand Apple return support for Catalan to its operating system

Catalonian Mac users are becoming increasingly angry at what they see as Apple's refusal to recognise the region's rich cultural heritage.

Mac users in the region have been campaigning hard to convince Apple to offer system level support for the Catalan language in its operating system.

Apple offered system-level support for the language in all previous Mac operating systems, from OS 7 to OS 9. The company that localises Mac OS X for Spanish, Portugese and French is based in Catalonia.
Read more...